On a rainy evening in the fall of 2018, Richard and Leia found themselves in a small restaurant near Boston's North End. Brought together by the Forbes Under 30 Conference, they were busy discussing a problem: why was it so hard for startups to spread the word about their products. Both of them had faced this challenge: Richard as a startup founder in his native Ghana and Leia as the first marketing hire at 2 Boston startups. Ads were expensive, media was powerful but how were you supposed to find the right writer or podcaster? But that was only half of the problem. As a former startup blogger, Leia knew how hard it was to find high-quality content on a regular basis. The restaurant had emptied out, and as the waiter started turning off the lights, Leia and Richard looked at one another: it was time to bring startups and media together. The rest, as they say, is history.